The Best Social Media Management Tools for 2024

Did you know that 59% of the world’s population uses social media? That’s a staggering 4.7 billion people! With such a massive audience at your fingertips, it’s crucial to have the right tools to manage your social media presence effectively. In this comprehensive guide, we’ll explore the 17 best social media management tools for 2024 that’ll help you streamline your workflow, boost engagement, and stay ahead of the competition. Let’s dive in!

Let’s dive into the world of social media management tools! Here’s a quick list to get you started:

Phew! That’s quite a list, right? Now, let’s break it down and explore these tools in more detail.

Details & Comparisons

When it comes to managing multiple social networks, you need a tool that can do it all. Let’s check out some of the top contenders!

Hootsuite:

Key Features:

Social media scheduling and publishing
Content curation tools
Social media monitoring and listening
Team management and collaboration
Analytics and reporting
Ad campaign management

Pros:

Extensive integration with various social networks
Robust analytics and custom report generation
Advanced team collaboration features
Social media education resources (Hootsuite Academy)

Cons:

Steeper learning curve for new users
Higher price point compared to some competitors
Some users find the interface cluttered

Pricing:
Hootsuite offers a limited free plan, with paid plans starting at $49/month for small businesses. Enterprise solutions are available for larger organizations, with custom pricing.

Overall, Hootsuite is a powerful tool for businesses looking for a comprehensive social media management solution. It’s particularly well-suited for larger teams and organizations that need advanced features and integrations, though it may be overkill for individual users or small businesses with simpler needs.

Sprout Social:

Key Features:

Social media scheduling and publishing
Advanced analytics and reporting
Social listening and brand monitoring
Customer relationship management (CRM) tools
Team collaboration and workflow management
Chatbot creation and management

Pros:

Intuitive, user-friendly interface
Comprehensive analytics and customizable reports
Strong emphasis on customer engagement and support
Excellent team collaboration features

Cons:

No free plan available
Higher price point compared to some competitors
Some users report occasional slow loading times

Pricing:
Sprout Social offers tiered pricing starting at $89/user/month for the Standard plan, with more advanced features available in higher-tier plans. Custom Enterprise solutions are also available for larger organizations.

Overall, Sprout Social is an excellent choice for businesses and agencies looking for a feature-rich social media management tool with strong analytics and team collaboration capabilities. Its focus on customer engagement and support makes it particularly valuable for brands prioritizing social customer service. However, the lack of a free plan and higher pricing may make it less suitable for individual users or small businesses with limited budgets.

Buffer:

Key Features:

Content scheduling and publishing
Analytics and reporting
Team collaboration tools
Multi-platform support
Mobile app for on-the-go management

Pros:

User-friendly interface
Customizable posting schedules
Detailed analytics to track performance
Supports major social networks

Cons:

Limited features in the free plan
Can be pricey for larger teams
Some users report occasional glitches

Pricing:
Buffer offers a free plan with basic features, as well as paid plans starting at $15/month for individuals and small businesses, with higher tiers available for larger teams and agencies.

Overall, Buffer is a solid choice for those looking to efficiently manage their social media presence, particularly for small to medium-sized businesses or individuals who want to maintain a consistent posting schedule across multiple platforms.

Later:

Key Features:

Visual content calendar and scheduling
Instagram grid planning
User-generated content curation
Hashtag suggestions and management
Basic analytics and reporting
Link in Bio tool (Linkin.bio)

Pros:

Intuitive, visually-oriented interface
Excellent for Instagram-focused strategies
Drag-and-drop content calendar
Robust free plan available

Cons:

Limited features for non-Instagram platforms
Advanced analytics only available in higher-tier plans
Some users report occasional syncing issues

Pricing:
Later offers a free plan with basic features. Paid plans start at $15/month for individuals and small businesses, with higher tiers available for larger teams and additional features.

Overall, Later is an ideal choice for businesses and individuals who prioritize visual content, especially on Instagram. Its user-friendly interface and visual planning tools make it particularly appealing for creative professionals and small businesses in visually-driven industries. However, those needing more comprehensive multi-platform management or advanced analytics may find it somewhat limited compared to other tools.

Agorapulse:

Key Features:

Content scheduling and publishing
Social inbox and engagement management
Social listening and monitoring
Team collaboration tools
Detailed analytics and reporting
CRM-like features for audience management

Pros:

User-friendly interface with intuitive workflow
Powerful social inbox for efficient engagement
Robust team collaboration features
Strong reporting and analytics capabilities
Excellent customer support

Cons:

No free plan available (only a free trial)
Can be pricey for smaller businesses or individuals
Some users report occasional glitches with certain integrations

Pricing:
Agorapulse offers a 30-day free trial. Paid plans start at $99/month for small teams, with higher tiers available for larger organizations and agencies. Custom enterprise solutions are also available.

Overall, Agorapulse is a solid choice for businesses and agencies looking for a feature-rich social media management tool with strong emphasis on team collaboration and engagement management. Its social inbox and reporting features are particularly praised by users. However, the lack of a free plan and relatively high starting price may make it less accessible for individual users or small businesses with limited budgets. It’s best suited for medium to large businesses or agencies managing multiple social media accounts and requiring advanced features.

Sendible:

Key Features:

Content scheduling and publishing across multiple platforms
Content curation and suggestion tools
Social media monitoring and listening
Team collaboration and workflow management
Custom reporting and analytics
White-label options for agencies

Pros:

Comprehensive platform integration (including blogs and email)
Strong focus on agency needs with client management tools
Customizable dashboard for each team member
Built-in image editor and royalty-free image search
Good value for agencies managing multiple accounts

Cons:

Interface can be complex for new users
Some users report occasional performance issues
Limited features in lower-tier plans

Pricing:
Sendible offers a 14-day free trial. Paid plans start at $29/month for individuals, with higher tiers available for growing teams and agencies. Custom enterprise solutions are also available.

Overall, Sendible is particularly well-suited for agencies and businesses managing multiple social media accounts across various platforms. Its strength lies in its comprehensive set of features tailored for agency workflows, including white-label options and custom reporting. The platform’s ability to integrate with a wide range of services, including blogs and email, sets it apart from some competitors. However, the learning curve may be steeper for those new to social media management tools. While it offers plans for individuals, Sendible’s full potential is best realized by teams and agencies looking for a scalable solution to manage multiple clients or brands efficiently.

Emplifi:

Key Features:

Social media management and publishing
AI-powered content optimization
Social customer care tools
Advanced analytics and reporting
Influencer marketing management
Omnichannel customer experience insights

Pros:

Unified platform for marketing, customer care, and commerce
AI-driven recommendations for content optimization
Robust analytics covering the entire customer journey
Strong focus on ROI and performance metrics
Integrates social media with other customer touchpoints

Cons:

Can be complex for small businesses or those new to CX platforms
Higher price point compared to pure social media management tools
Some users report a steeper learning curve

Pricing:
Emplifi doesn’t publicly disclose its pricing. Interested parties need to contact their sales team for a custom quote based on specific needs and scale.

Overall, Emplifi is a powerful solution for medium to large businesses and enterprises looking for a unified platform to manage their entire customer experience, including social media. It’s particularly well-suited for organizations that want to integrate their social media strategy with broader customer experience initiatives. The platform’s strength lies in its ability to provide a holistic view of customer interactions across multiple channels, making it valuable for businesses prioritizing omnichannel customer engagement. However, its comprehensive nature and likely higher cost may make it overkill for smaller businesses or those primarily focused on basic social media management. Emplifi is best for organizations ready to invest in a sophisticated customer experience ecosystem that goes beyond traditional social media management.

Brandwatch:

Key Features:

Social listening and brand monitoring
Advanced analytics and data visualization
Audience insights and segmentation
Crisis detection and management
Influencer identification and analysis
Competitive intelligence

Pros:

Comprehensive data coverage across social media and the web
Sophisticated AI-powered analytics and insights
Customizable dashboards and reporting
Real-time alerts and trend detection
Integration with other marketing and business intelligence tools

Cons:

Steep learning curve due to its complexity
Can be expensive for smaller businesses
Primarily focused on analytics rather than social media management

Pricing:
Brandwatch doesn’t publicly disclose its pricing. Interested parties need to contact their sales team for a custom quote based on specific needs and data requirements.

Overall, Brandwatch is an excellent choice for large enterprises, agencies, and organizations that require deep social intelligence and consumer insights. It’s particularly valuable for businesses that need to monitor brand health, track competitors, identify emerging trends, and make data-driven marketing decisions. While it includes some social media management features, its primary strength lies in its powerful analytics and research capabilities.

The platform’s complexity and likely high cost make it more suitable for larger organizations with dedicated teams for social intelligence and market research. It’s not typically recommended for small businesses or those primarily seeking basic social media management tools. Brandwatch is best for organizations that view social data as a critical component of their overall business strategy and are willing to invest in sophisticated analytics to gain actionable insights.

eCliincher:

Key Features:

Content scheduling and publishing across multiple platforms
Social media monitoring and listening
Analytics and reporting
Team collaboration tools
Visual content calendar
Auto-posting and recycling of evergreen content

Pros:

All-in-one platform covering most social media management needs
Intuitive user interface with drag-and-drop functionality
Good value for money compared to some competitors
Strong customer support
Integrations with various third-party tools and services

Cons:

Some users report occasional glitches or slow loading times
Analytics features may not be as robust as some specialized tools
Limited customization options for larger enterprises

Pricing:
eClincher offers a 14-day free trial. Paid plans start at $59/month for small businesses, with higher tiers available for growing teams and agencies. Custom enterprise solutions are also available.

Overall, eClincher is a solid choice for small to medium-sized businesses looking for a comprehensive social media management tool without breaking the bank. Its strength lies in its wide range of features that cover most aspects of social media management, from content scheduling to analytics. The platform’s content recycling feature is particularly useful for businesses looking to maintain a consistent social media presence with limited resources.

While it may not have the depth of specialized tools in certain areas (like advanced analytics or enterprise-level customization), eClincher offers a good balance of features, usability, and affordability. It’s particularly well-suited for businesses that want a single tool to handle most of their social media management needs without the complexity of more enterprise-focused platforms.

Loomly:

Key Features:

Content calendar and post scheduling
Post ideas and optimization suggestions
Asset management and library
Collaboration tools for teams
Basic analytics and reporting
Ad campaign management

Pros:

Intuitive, clean interface
Post ideas and inspiration based on trending topics
Strong focus on team collaboration and approval workflows
Built-in mockups for various social media platforms
Good value for small to medium-sized teams

Cons:

Limited advanced analytics compared to some competitors
No built-in social listening tools
Some users report occasional issues with certain platform integrations

Pricing:
Loomly offers a 15-day free trial. Paid plans start at $26/month for individuals or small teams, with higher tiers available for larger teams and additional features. Custom enterprise solutions are also available.

Overall, Loomly is an excellent choice for small to medium-sized businesses and marketing teams looking for a straightforward, collaborative social media management tool. Its strength lies in its content planning and team collaboration features, making it particularly useful for organizations that need to streamline their content creation and approval processes.

The platform’s post ideas and optimization suggestions can be valuable for teams struggling with content creation. While it may not offer the depth of analytics or advanced features found in some enterprise-level tools, Loomly provides a well-rounded set of features that cover most social media management needs. It’s best suited for businesses that prioritize ease of use, team collaboration, and content planning in their social media strategy.

MeetEdgar:

Key Features:

Automated content scheduling and recycling
Category-based content organization
Auto-variation of post text
Link shortening and tracking
Browser extension for easy content addition
Basic analytics for post performance

Pros:

Efficient content recycling system
Time-saving automation features
Helps maintain consistent social media presence
Easy to use interface
Good for businesses with evergreen content

Cons:

Limited platform integrations compared to some competitors
Basic analytics capabilities
No built-in image editing or creation tools
May not suit businesses that rarely reuse content

Pricing:
MeetEdgar offers a 7-day free trial. There’s a single paid plan at $19/month when billed annually, covering up to 5 social media accounts.

Overall, MeetEdgar is an ideal choice for small businesses, solopreneurs, and content creators who want to maintain a consistent social media presence without spending excessive time on daily posting. Its unique strength lies in its content recycling system, which automatically reuses and varies your evergreen content. This makes it particularly valuable for businesses with a library of timeless content that can be shared repeatedly.

While it may lack some of the advanced features found in more comprehensive tools (like in-depth analytics or social listening), MeetEdgar excels at its core function of keeping your social media feeds active with minimal daily input. It’s best suited for users who prioritize automation and efficiency in their social media management, especially those who don’t need to post a high volume of time-sensitive content.

Tailwind:

Key Features:

Visual content scheduling and publishing
Smart scheduling based on optimal posting times
Hashtag suggestions and management
Analytics and reporting
Content discovery and curation
Tailwind Communities for content sharing

Pros:

Specialized tools for Pinterest and Instagram management
User-friendly visual interface
Time-saving bulk upload and scheduling features
Useful browser extension for easy pinning and scheduling
Smart scheduling feature optimizes post timing

Cons:

Limited to primarily Pinterest and Instagram (some Facebook features)
May not be suitable for businesses focusing on text-heavy platforms
Some advanced features only available in higher-tier plans

Pricing:
Tailwind offers a free plan with limited features. Paid plans start at $9.99/month per platform (Pinterest or Instagram) when billed annually, with higher tiers available for additional features and multiple accounts.

Overall, Tailwind is an excellent choice for businesses and individuals who heavily rely on visual content marketing, particularly on Pinterest and Instagram. Its strength lies in its specialized features designed to optimize performance on these platforms, such as smart scheduling and hashtag suggestions. The platform is particularly valuable for e-commerce businesses, bloggers, and content creators who want to streamline their visual content strategy.

While it may not offer the broad platform support of some competitors, Tailwind’s focus allows it to provide deep, platform-specific functionality. It’s best suited for users who prioritize Pinterest and/or Instagram in their social media strategy and are looking for a tool to help them maximize their impact on these visual platforms efficiently.

Crowdfire:

Key Features:

Content curation and scheduling
Post analytics and insights
Social account management
Image creation tools
RSS feed integration for content sharing
Competitor analysis (for Twitter)

Pros:

User-friendly interface suitable for beginners
Affordable pricing options, including a free plan
Content suggestions based on user interests
Bulk scheduling feature for efficient posting
Supports multiple social media platforms

Cons:

Limited advanced features compared to some competitors
Some users report occasional glitches or slow performance
Analytics may not be as comprehensive as specialized tools

Pricing:
Crowdfire offers a free plan with basic features. Paid plans start at $7.48/month when billed annually, with higher tiers available for additional features and account management.

Overall, Crowdfire is a solid choice for individuals, small businesses, and content creators looking for an affordable and easy-to-use social media management tool. Its strength lies in its simplicity and content curation features, making it particularly useful for those who struggle with consistently creating and posting content across multiple platforms.

The platform’s content suggestions and RSS feed integration can be valuable for maintaining an active social media presence with minimal effort. While it may not offer the depth of features found in more comprehensive tools, Crowdfire provides a good balance of functionality and affordability. It’s best suited for users who are new to social media management or small businesses looking for a straightforward tool to improve their social media efficiency without a steep learning curve or high costs.

CoSchedule:

Key Features:

Marketing calendar for all campaigns and content
Social media scheduling and publishing
Content planning and workflow management
Team collaboration tools
Asset management
Marketing analytics and reporting

Pros:

All-in-one platform for marketing and social media management
Intuitive drag-and-drop calendar interface
ReQueue feature for automated social media posting
Strong focus on organizing and streamlining marketing workflows
Integration with various marketing tools and platforms

Cons:

Can be complex for users only seeking basic social media management
Higher price point compared to pure social media tools
Some users report a steeper learning curve

Pricing:
CoSchedule offers different products with varying pricing. The Marketing Calendar starts at $29/user/month when billed annually. They also offer a free plan with limited features for individuals.

Overall, CoSchedule is an excellent choice for marketing teams and businesses looking for a unified platform to manage their entire marketing strategy, including social media. Its strength lies in its ability to provide a bird’s-eye view of all marketing activities, making it particularly valuable for organizations that want to align their social media efforts with broader marketing campaigns.

The platform’s marketing calendar and workflow management features can significantly improve team coordination and efficiency. While it may be more than what’s needed for those solely focused on social media management, CoSchedule is ideal for businesses that want to integrate their social media strategy into a more comprehensive marketing plan. It’s best suited for small to medium-sized marketing teams that need to coordinate multiple projects, campaigns, and social media activities in one centralized platform.

Planoly:

Key Features:

Visual content planning and scheduling
Instagram grid planner
Story planning and scheduling
Analytics and insights
Comment management
Shopable Instagram features

Pros:

Intuitive, visually appealing interface
Excellent for Instagram-focused strategies
Drag-and-drop functionality for easy visual planning
Built-in design tools for creating on-brand content
Robust free plan available

Cons:

Limited features for non-visual platforms
Advanced analytics only available in higher-tier plans
Some users report occasional issues with Instagram API changes

Pricing:
Planoly offers a free plan with basic features. Paid plans start at $13/month when billed annually, with higher tiers available for additional features and account management.

Overall, Planoly is an ideal choice for businesses, influencers, and individuals who prioritize visual content, especially on Instagram. Its strength lies in its user-friendly visual planning tools, which make it easy to create a cohesive and aesthetically pleasing Instagram feed. The platform’s built-in design features are particularly valuable for users who want to create and edit content directly within the tool.

While it may not offer the breadth of features found in more comprehensive social media management tools, Planoly excels in its niche of visual content planning and Instagram management. It’s best suited for brands, marketers, and content creators who view Instagram as a primary channel in their social media strategy and want a specialized tool to optimize their visual content and maintain a consistent aesthetic across their posts and stories.

Iconosquare:

Key Features:

Comprehensive analytics and reporting
Content scheduling and publishing
Competitor analysis
Comment management and monitoring
Hashtag performance tracking
Instagram Stories analytics

Pros:

In-depth analytics across multiple platforms
User-friendly interface with customizable dashboards
Robust competitor benchmarking tools
Detailed hashtag analytics and suggestions
Good balance of analytics and publishing features

Cons:

Higher price point compared to some competitors
Limited platform support beyond Instagram, Facebook, and Twitter
Some advanced features only available in higher-tier plans

Pricing:
Iconosquare offers a 14-day free trial. Paid plans start at $49/month when billed annually, with higher tiers available for additional features and account management.

Overall, Iconosquare is an excellent choice for businesses and marketers who require detailed analytics and insights for their social media strategy, particularly on Instagram. Its strength lies in its comprehensive analytics capabilities, which provide deep insights into account performance, audience engagement, and content effectiveness. The platform’s competitor analysis tools are particularly valuable for businesses looking to benchmark their performance against others in their industry.

While it offers content scheduling and publishing features, Iconosquare’s primary focus is on analytics, making it ideal for data-driven marketers. It’s best suited for small to medium-sized businesses, agencies, and serious content creators who want to optimize their social media strategy based on in-depth performance data. However, its relatively high price point may make it less accessible for individual users or very small businesses with limited budgets.

Best Social Media Management Tools: Conclusion

There you have it, folks! A whirlwind tour of the best social media management tools out there. Whether you’re a solo entrepreneur or part of a large enterprise, there’s a tool that’s perfect for you. So why wait? Start exploring these options and take your social media game to the next level!

Remember, the key to social media success is consistency and engagement. These tools can help you achieve both, but don’t forget the human touch! After all, social media is all about connecting with real people. Happy posting!

Choosing the right social media management tool can make a world of difference in your online marketing efforts. From comprehensive platforms like Hootsuite to specialized tools like Tailwind, there’s something for every business size and need. Remember, the best tool for you depends on your specific requirements, budget, and the social networks you prioritize. Why not take advantage of free trials to test drive a few options? Your perfect social media management solution is just a click away! Check out our comprehensive guide for social media marketing in 2024!

Best Social Media Management Tools for 2024: 16 of them!

A Quick Overview

Details & Comparisons

Hootsuite:

Sprout Social:

Buffer:

Later:

Agorapulse:

Sendible:

Emplifi:

Brandwatch:

eCliincher:

Loomly:

MeetEdgar:

Tailwind:

Crowdfire:

CoSchedule:

Planoly:

Iconosquare:

Best Social Media Management Tools: Conclusion

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